It is difficult to fully accept your summary of typical generic codes and conventions of Hip Hop as at this early stage you have not yet presented either secondary research to support your claims, nor have you offered the examiner any secondary evidence. You mention the key characteristic (generic codes and conventions), of modern hip hop is performance.... what therefore are you claiming were the conventions of earlier hip hop videos. In terms of presentation, there are not enough screen evidence to allow you to adequately analyse your claims. Poor analyse of 'location', what do you mean the claim that hip hop videos are normally set in 'natural settings'? To gain a level 4 you observations need to elaborated in a lot more detail. Equally, you have not discussed why the conventions which you have noted so far might or are likely to appeal and strike a cord with the target audience. Also to gain level 4 you must show some insight into the nature of Hip Hop artist performance especially in terms of typical artist movement. More analyse of all aspects of mise en scene needed including costume, lighting, props and use of crowds. Slide 4 claim about the video being illustrative needs to be further supported with actual sung/rapped words and actual moments onscreen. You must avoid providing a 2 point summary of individual findings if you are to be awarded level 4 which is reserved for excellent and detailed analysis only. Slide 4- No reference to target audience, nor the marketing of the artist. What is the appeal of the video being largely illustrative? Relationship between music and visual - looks at whether perhaps the visuals change with the beat/pace of the music. Knowing a little bit about the history of hip hop and it's values or struggles might help you to make comments about the relationship between the the hip hop genre and the visuals audience typical see on screen. Your point about the use of red motif is good however it is a real shame that you don't quote any lyrics taken from the song. Any connection between the choice of colour and the selling of the artist 50 cent? Reference to Goodwin theory of record label demands and use of CU is poorly supported with direct examples taken through out the video. Again, try to use every opportunity to discuss in detail how these conventions explicitly help sell the artist and appeals to 50 cent and hip hop target audiences. More examples of voyeuristic treatment of the artist needed and the notions of looking at the artist.
It is difficult to fully accept your summary of typical generic codes and conventions of Hip Hop as at this early stage you have not yet presented either secondary research to support your claims, nor have you offered the examiner any secondary evidence. You mention the key characteristic (generic codes and conventions), of modern hip hop is performance.... what therefore are you claiming were the conventions of earlier hip hop videos. In terms of presentation, there are not enough screen evidence to allow you to adequately analyse your claims.
ReplyDeletePoor analyse of 'location', what do you mean the claim that hip hop videos are normally set in 'natural settings'? To gain a level 4 you observations need to elaborated in a lot more detail. Equally, you have not discussed why the conventions which you have noted so far might or are likely to appeal and strike a cord with the target audience.
Also to gain level 4 you must show some insight into the nature of Hip Hop artist performance especially in terms of typical artist movement. More analyse of all aspects of mise en scene needed including costume, lighting, props and use of crowds.
Slide 4 claim about the video being illustrative needs to be further supported with actual sung/rapped words and actual moments onscreen. You must avoid providing a 2 point summary of individual findings if you are to be awarded level 4 which is reserved for excellent and detailed analysis only.
Slide 4- No reference to target audience, nor the marketing of the artist. What is the appeal of the video being largely illustrative?
Relationship between music and visual - looks at whether perhaps the visuals change with the beat/pace of the music. Knowing a little bit about the history of hip hop and it's values or struggles might help you to make comments about the relationship between the the hip hop genre and the visuals audience typical see on screen. Your point about the use of red motif is good however it is a real shame that you don't quote any lyrics taken from the song.
Any connection between the choice of colour and the selling of the artist 50 cent?
Reference to Goodwin theory of record label demands and use of CU is poorly supported with direct examples taken through out the video. Again, try to use every opportunity to discuss in detail how these conventions explicitly help sell the artist and appeals to 50 cent and hip hop target audiences.
More examples of voyeuristic treatment of the artist needed and the notions of looking at the artist.
Level 2 -D